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Privacy Policy

The United Car Dealers Association of Ontario (“UCDA,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information collected through our website (ucda.ca), consumer support forms, and digital services.
This policy outlines our privacy practices in accordance with Canadian federal and provincial regulations, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

We collect information directly from you when submitted through our forms, as well as automatically through standard web technologies:

  • Information You Provide: Full name, contact details (email, phone, address), vehicle details (VIN, purchase documents), and specific inquiries related to dealership searches or dispute mediation.
  • Automatically Collected Technical Data: Device IP address, browser type, operating system, pages visited, referring URLs, and general location data derived from IP addresses.

How We Use Your Information

We use personal information strictly for legitimate organizational and consumer protection purposes:

  • Facilitating free neutral consumer dispute mediation between buyers and member dealerships.
  • Operating the Dealer Locator to help consumers connect with local Ontario member dealers.
  • Responding to user inquiries and delivering consumer protection guidance.
  • Analyzing website performance and measuring the reach of public awareness advertising.

Data Commercialization Pledge: The UCDA does not sell, rent, trade, or lease personal user information or contact lists to third parties.

Cookies, Analytics & Digital Advertising

Our website uses cookies and analytics tools (such as Google Analytics and digital advertising pixels) to evaluate site traffic and ad campaign performance.

  • Essential Cookies: Required for basic site navigation and security.
  • Analytics & Performance Cookies: Used to gather aggregated, anonymous usage statistics.
  • Managing Preferences: You can block or clear cookies through your browser settings. To opt out of Google Analytics data collection across the web, visit the Google Analytics Opt-out Add-on.

Disclosure & Data Protection

We do not share your personal information with third parties except:

  • With Your Explicit Consent: Such as sharing mediation request details with the specific member dealership involved to help resolve a purchase dispute.
  • Service Providers: Trusted technical service providers bound by confidentiality and privacy agreements.
  • Legal Obligations: When required by law, court order, or regulatory authority.

We maintain physical, administrative, and technological safeguards (including TLS/SSL encryption on our website) to protect your personal data from unauthorized access, loss, or misuse.

Your Rights & Contact Us

Under PIPEDA, you have the right to access, verify, or request correction of the personal information we hold about you. You may also withdraw consent to our data collection at any time.

For privacy inquiries, access requests, or questions about our practices, please contact our Privacy Officer:

United Car Dealers Association of Ontario (UCDA)
Attn: UCDA
30 Norseman Street
Toronto, Ontario M8Z 2R4